Privacy Policy — apticonnect

apticonnect ("we," "our," or "us") is committed to protecting the privacy of our users, publishers, advertisers, and website visitors. This Privacy Policy explains how we collect, use, store, and share information when you interact with our Services.

1. Information We Collect

Information You Provide

When you create an account, apply as a publisher, or contact us, we may collect:

Name, email address, and company name
Website URL and related site information
Payment and billing details (processed securely through third-party payment providers)
Communications you send to us, including support inquiries

Information Collected Automatically

When you visit our website or use our Services, we may automatically collect:

IP address and approximate geographic location
Browser type, operating system, and device information
Pages visited, time spent, and referral sources
Cookies and similar tracking identifiers (see Section 7)

Information from Publisher Websites

When our ad serving code, lead forms, or engagement flows run on publisher websites, we may collect information from end users including:

Responses to engagement flow questions (e.g., insurance preferences, zip code)
Lead form submissions (e.g., name, email, phone number as entered by the user)
Ad interaction data (impressions, clicks, viewability)
Device and browser identifiers for ad delivery and fraud prevention

2. How We Use Your Information

We use collected information for the following purposes:

To operate, maintain, and improve the apticonnect platform and Services
To process publisher applications and manage accounts
To deliver, target, and measure the performance of advertisements
To match engagement flow respondents with relevant advertisers
To calculate publisher earnings and process payments
To detect and prevent fraud, invalid traffic, and policy violations
To communicate with you about your account, updates, and support requests
To comply with legal obligations and enforce our Terms of Service

3. How We Share Your Information

We do not sell personal information to third parties. We may share information in the following circumstances:

With Advertisers: We share lead form submissions and engagement flow data with the advertisers you are matched with, as this is the core function of the Services. Data shared is limited to what is necessary for the advertiser to follow up on the lead.
With Service Providers: We work with trusted third parties who assist with hosting, analytics, payment processing, fraud detection, and customer support. These providers are contractually required to protect your data.
For Legal Compliance: We may disclose information when required by law, subpoena, court order, or governmental request, or when we believe disclosure is necessary to protect our rights, safety, or property.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4. Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Account data is retained for the duration of your account plus a reasonable period after termination. Aggregated, anonymized data that cannot identify you may be retained indefinitely for analytics purposes.

5. Data Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These include encryption in transit (TLS), access controls, regular security audits, and secure data storage practices. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal data we hold about you
Correction: Request correction of inaccurate or incomplete data
Deletion: Request deletion of your personal data, subject to legal retention requirements
Portability: Request your data in a structured, machine-readable format
Opt-Out: Opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly
Do Not Sell: If applicable under your state's laws (e.g., CCPA), you may request that we do not sell your personal information

To exercise any of these rights, contact us at privacy@apticonnect.com. We will respond within 30 days or as required by applicable law.

7. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

Remember your preferences and login sessions
Deliver and measure advertisements on publisher sites
Analyze traffic patterns and platform usage
Prevent fraud and ensure ad quality

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

8. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Services are not directed to children under 13 years of age (or 16 in applicable jurisdictions). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. International Data Transfers

If you access the Services from outside the United States, your information may be transferred to and processed in the United States or other countries where our servers or service providers are located. We take appropriate steps to ensure that international transfers comply with applicable data protection laws.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. To exercise these rights, contact privacy@apticonnect.com.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the rights to access, rectification, erasure, restriction of processing, data portability, and objection. Our legal bases for processing include consent, contractual necessity, and legitimate interests. For GDPR inquiries, contact privacy@apticonnect.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date and notify registered users via email or dashboard notification. We encourage you to review this page periodically.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

apticonnect
Email: privacy@apticonnect.com